Despite being the largest city on the island of Shikoku in southern Japan, Matsuyama is still considered to be an underrated hidden gem for curious travellers.

Southern Japan, including the regions of Shikoku, Kyushu, and Chugoku on the western edge of Honshu, is known for its cultural depth, warm hospitality, and peaceful landscapes. From ancient hot springs to quiet mountain temples, the region offers a more personal and reflective travel experience.

For curious travellers eager to explore further afield in Japan, Matsuyama captures this spirit beautifully. Unlike the fast pace of Tokyo or Osaka, the city encourages a slower, more meaningful visit. With just one day, you can take in panoramic views from the historic castle, soak in the centuries-old Dogo Onsen, walk through welcoming streets, and enjoy local dishes rooted in seasonal ingredients.

Matsuyama Castle is one of Japan’s few original hilltop castles, offering panoramic city views, well-preserved samurai architecture, and a glimpse into the feudal history of Japan.

What is Matsuyama known for?

Matsuyama is known for its hot springs, castles, and rich literary history. Renowned for its rich cultural heritage, the city is home to Matsuyama Castle, one of Japan's few remaining original castles, offering panoramic views and a glimpse into feudal history.

Another highlight is Dogo Onsen, one of the oldest hot springs in Japan, dating back over a thousand years. This historic bathhouse inspired the setting for Studio Ghibli's Spirited Away and features prominently in Natsume Sōseki's novel Botchan.

Matsuyama is also celebrated as the birthplace of haiku poet Masaoka Shiki, with the Shiki Memorial Museum dedicated to his life and work. The city's commitment to haiku is evident in its numerous haiku post boxes, inviting visitors to compose and share their own poems.

Its charming streets, lively local markets, and festivals showcase a blend of traditional and modern Japanese culture. Visitors can enjoy fresh seafood from the nearby sea and explore peaceful temples and gardens, making Matsuyama a unique destination where nature, history, and culture come together.

Dogo Onsen, one of Japan’s oldest bathhouses, is said to have inspired the setting for Studio Ghibli’s *Spirited Away* with its nostalgic architecture and timeless atmosphere.

What is the population of Matsuyama?

Matsuyama, the capital city of Ehime Prefecture on Shikoku Island, has a population of approximately 500,000 in 2025. While this makes it the largest city in Shikoku, Matsuyama maintains a relaxed and manageable atmosphere. The city’s compact size means that all the major attractions like Matsuyama Castle, Dogo Onsen, and the Botchan Train are all within easy reach, especially for travellers who only have one day here.

Getting around is easy thanks to the efficient public transportation system, including trams, buses, and well-maintained roads. The city's layout allows visitors to explore its rich history, cultural sites, and scenic spots without the overwhelming hustle of larger metropolises. Whether a stroll through the historic Dogo district or panoramic views from the castle, Matsuyama offers a delightful experience that balances convenience and charm.

Although its a relatively small city by Japanese standards, spending time in Matsuyama allows curious travellers to soak up Japanese culture in a slower, more relaxed environment.

What food is Matsuyama famous for?

Matsuyama is known for its diverse cuisine, combining fresh seafood, hearty noodle dishes and citrus desserts.

One of its most iconic dishes is taimeshi, a comforting preparation of sea bream cooked with seasoned rice. Often served during celebrations, this dish captures the delicate flavours of the Seto Inland Sea and is a must-try for visitors.

Sweet lovers will enjoy Botchan dango, a colourful three-skewer rice dumpling treat named after Natsume Sōseki’s famous novel Botchan. The dumplings are flavoured with matcha (green tea), egg, and azuki bean, making them both visually appealing and deeply tied to local literary culture. Another popular sweet is taruto, a roll cake filled with citrus-flavoured sweet bean paste - an example of how Western-style desserts have been adapted with local ingredients.

Seafood plays a central role in Matsuyama’s cuisine, thanks to its location along the Seto Inland Sea. The region’s waters are rich in marine life, and locals have long relied on fresh catch to shape their culinary identity. In addition to taimeshi, where sea bream is simmered gently with rice for a subtle, comforting flavour, Matsuyama offers a variety of lesser-known seafood dishes rooted in local traditions.

One such example is jakoten, a regional specialty made by mincing small fish - bones and all - then forming them into thin patties and deep-frying until golden. This results in a chewy, savoury snack with a rich umami profile, often enjoyed with a splash of soy sauce or alongside sake. It’s particularly popular in izakayas and local markets.

Finally, Matsuyama is known as the “Mandarin Kingdom” for good reason, thanks to its mikan (mandarin oranges), which are grown in abundance in the region. These juicy fruits appear not only fresh but also in juices, sweets, and desserts, highlighting the area’s agricultural pride.

What are the best things to do in Matsuyama?

Even if you only have one day, you can squeeze a lot into your visit with many exciting things to do in Matsuyama. From historic landmarks to relaxing hot springs, the city offers a unique slice of culture and charm. It’s an ideal stop on any trip to Japan, especially for those seeking experiences beyond the usual tourist path.

Matsuyama Castle

Perched on Mount Katsuyama, Matsuyama Castle is a rare original Japanese castle dating back to 1603. Its wooden interiors, samurai displays, and sweeping views make it a cultural and scenic highlight. You can hike or take a ropeway to the top for panoramic views of the city, particularly during the cherry blossom season.

Ishetiji Temple

A key stop on the Shikoku Pilgrimage route, Ishiteji is an 8th-century Buddhist temple in Matsuyama. Also known as Temple 51, its weathered gate, moss-covered statues, giant straw sandals and mysterious inner tunnel offer a deeply atmospheric experience, making it a popular destination for pilgrims.

Dogo Onsen

Dogo Onsen is one of Japan’s oldest and most iconic hot spring baths. Visitors can soak in the historic waters and enjoy a traditional, relaxing atmosphere. The iconic main bathhouse, Dogo Onsen Honkan, was built in the Meiji era and inspired Studio Ghibli’s Spirited Away, which draws fans from around the world.

Isaniwa Shrine

Located on a hill near Dogo Onsen, Isaniwa Shrine is one of the three rare Hachiman-zukuri style architectural works. This striking red and white structure is designated an Important Cultural Property. Climbing the long stone staircase adds to the experience, offering quiet surroundings and lovely views that visitors often find rewarding.

Yuzuki Ruins

Offering insight into Matsuyama’s feudal past, the Yuzuki Castle ruins are part of Dogo Park. While only remnants of the former castle remain (moats and earthworks), the site includes a reconstructed samurai residence and museum. It’s a lovely place for a walk, especially in spring, with informative displays and shaded pathways.

Botchan Ressha

A nostalgic ride, Botchan Ressha is a small replica of a steam locomotive that once ran in Matsuyama. Named after the famous novel Botchan, the train now operates as a tourist attraction, running between Matsuyama City Station and Dogo Onsen. The charming journey offers a unique way to experience the Meiji-era past in a memorable style.

Featuring striking vermilion architecture and a peaceful atmosphere atop a hill accessible by 135 stone steps, Isaniwa Shrine in Matsuyama offers an authentic cultural experience without the crowds.

Is one day enough for Matsuyama?

One day is enough to see the main sights of Matsuyama, such as Matsuyama Castle, Dogo Onsen, and a few temples. As the city is compact and easy to explore, curious travellers wont lose hours in transit, as getting from A to B is relatively straightforward.

If your trip to Japan permits you extra time, an overnight stay will allow you to truly appreciate the city’s layered history, hot spring culture, and relaxed pace. An extended stay will permit you the chance to enjoy an evening soak at Dogo Onsen, explore the quieter corners of the castle grounds, and savour a full local meal without rushing.

Discover Japan and beyond with Remarkable East

Ready to explore Matsuyama’s blend of history, charm, and culture in just one day? From castle views to soothing hot springs, we’ll help you make the most of your visit. Remarkable East offers small group tours across Asia with a focus on offbeat, authentic experiences. Get in touch to discover hidden gems in Japan and beyond.

How To Spend A Day In Matsuyama